CalBizLit previously blogged here and here about that brave crusading lawyer and sometime litigant Alfred Rava's efforts to eliminate the scourge of business discrimination against fathers, who sustain humiliation and other forms of emotional distress when they are deprived of stupid hats and other ballpark giveaways on Mother's Day. Now comes word of his efforts to assert a class action of the same type against Bear Valley Ski Resort.
Didn't work out so well. L.A. Superior Court Anthony Mohr denied Rava's motion to certify a class of 995 helpless victims of Ladies Day discrimination. Judge Mohr noted that because the Unruh Act, under which Rava proceeded, provides for minimum penalties of $4,000, there was no need for a class action.
You can read Judge Mohr's ruling here. Some thoughtful commentary on Mr. Rava appears here.
Hat tip to Legal Pad. And when selecting the graphic to run with this post, I really wanted to use the brochure with the "ski bear" homonym, but this is a family blog and I just couldn't do it.
Attorney Rava has virtually ended the proliferation of the illegal marketing promotions across California, often innocuously called Ladies' Day or Ladies' Night, that treated male and female consumers unequally, working with the California Attorney General, ABC, DFEH, and other State agencies and officials. E.g., see http://ag.ca.gov/gambling/pdfs/NUM8LOT.pdf, which was a result of Mr. Rava's great work. It's no wonder he won a unanimous opinion by the California Supreme Court in Angelucci v. Century Supper Club (2007) 41 Cal.4th 160.
Posted by: Sue Nami | October 17, 2009 at 03:56 PM